On April 9, the 16th Taiping Chinese Redbud Festival & Qinling Tourism and Culture Festival have the grand opening in Taiping scenic area of Qinling Zhongnanshan UNESCO Global Geopark. The festival also responded to the requirements related to tourism and culture industry by municipal government of Xi’an. The opening ceremony was held by Xi’an Culture and Tourism Bureau, district committee and government of Huyi District and Xi’an Tourism Group. Mr. Yang Jianping, director of Qinling Zhongnanshan UNESCO Global Geopark Management Office, was invited to attend the opening ceremony.
Activities, such as live broadcasting by 5G provided by China Unicom and intelligent scenic area experiencing, attracted a lot of citizens and chinese redbud fans. The sponsor and China Unicom signed the framework agreement of 5G Intelligent Scenic Area Construction Strategic Cooperation. By applying big data, Taiping scenic area has formed the development philosophy of mixing culture and tourism and integrating geology tourism, culture and poverty alleviating.
The Chinese Redbud Festival will last one month until the end of International Workers’ Day festival. A series of colorful activities will be held in Taiping Scenic Area, including “Admiring Spring Flowers on the Internet”, “Ms. Tumbler Tour Guiding for you”, “Taking Pictures in Flower Sea”, “Intangible Cultural Heritage Exhibition”, “Poverty Relief Agricultural Products Market”, “Charming Community Photo Show”, “Gourmet Food in Taiping”, and “Motor Homes Camping Exhibition”.
Recently, scenic areas of Qinling Zhongnanshan UNESCO Global Geopark all try to innovate marketing mode, expend the consumption chain, explore “online travelling experience” and develop “stay at home economy”. Meanwhile, they strengthen cooperation with organizations like China Unicom, parent-child institutions, outdoor associations, radio and television, new media etc. to explore new ways to advertise and develop new cooperation partners. By doing this, they realize the purposes of serving the public, promoting the popularity, developing community economy, promoting the awareness of environment protection and providing a travelling experience of more creation, fun and intelligence.
Tips: “Chinese redbud” has a long history, which blossoms in spring and summer and has red and purple flowers with round green leaves. Taiping scenic area is a world of flowers and waterfall and its Chinese Redbud Festival attracts thousands of tourists every year.
opening ceremony of Chinese Redbud Festival
signning ceremony of intelligent scenic area building
agricultural products market for the purpos of poverty relief
