At the beginning of 2022, Qinling Zhongnanshan UNESCO Global Geopark has determined the development strategy of “key projects as the main drive, themed projects as the second drive and cooperation with other industries as the third drive”, and the theme of the strategy is “different and special geopark, new ways to explore”.
With the foundation of 2021, the geopark will continue to work on projects to improve income and provide quality community service and make the geopark the most popular one among citizens. The geopark will continue the key scenic area construction and better the customer experience by 17 upgrade and renovation projects including customer service center, Yingbingsong Square, and Qinling Culture Academy etc.
Since the Covid-19 pandemic, the geopark has explored new marketing modes to keep the popularity of the geopark. To improve the influence of the geopark, Cuihuashan Scenic Area, the key scenic area of the geopark, has been the first one in Shaanxi to apply the network broadcast to presell tickets; the geopark has signed the cooperation agreement with 11 villages of Taiyigong street office to open 4 countryside tourism lines, which will drive the development of nearby villages; projects, such as Cuihua Bookstore, Tianchi Feixian, Pet Home and Ice and Snow Land, have been introduced in the geopark. The cooperation with other industries has laid solid foudation for the geopark to develop the special tourism and to provide jobs and improve incomes for nearby villagers. The geopark has held a series of events such as Ice Carnival, Huazhao Festival, Mountain Climbing Festival and Qinling Fantasy Light Show etc.
