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Highlights

Qinling Zhongnanshan UNESCO Global Geopark

Geopark and Women's Development

Women growing up in geopark:

The geopark adheres to the important value orientation of improving women's comprehensive quality and improving women's ability to get rich and organizes and mobilizes women to actively participate in the work of the geopark so that women can get all-round development in the work of the geopark. Under the guidance of such a concept, a group of women quickly grew into excellent employees of Qinling Zhongnanshan UGGp, and the geopark also achieved its brand image and improved its service quality due to the realization of women's value and women's unique enthusiasm and delicacy.

Increase in the proportion of female staff:

Women actively participate in the construction of the geopark in their own area and on their own terms, and they are important promoters and managers of the development of the geopark. Female staffs in the geopark are distributed in management, finance, marketing planning, tour guide, tourism product sales and other positions, accounting for about 33% of the whole team.

Geopark and women achieve each other:

Female staff are not only the creator and inheritor of Qinling Zhongnanshan spiritual civilization, but also its contributor and disseminator. Geopark, as a platform for scientific knowledge dissemination, enables women to learn natural science knowledge and improve their scientific literacy and ecological protection awareness in the process of science popularization and education. At the same time, women's hard-working, meticulous and understanding quality in participating in the work makes the geopark service more humane and amiable, so that tourists can feel the hospitality of the geopark more deeply.

Providing opportunities for women in surrounding communities:

Women have become the backbone of agritainment (farm stay) and other industries around the geopark. They actively participate in related cultural tourism service industries such as hotel, catering, B&B, folk customs, etc. It increases their income and social influence, and contributes to the development of rural revitalization.